In 2018, another group of middle school students launched out to form a business in a different industry. These students began dreaming about what it would be like to start a Silicon Valley Tech start-up in Oklahoma.
This dream became a reality, with the partnership of Trifecta Communications, to launch the kid-run business, Wrist World. These students learned the technology of augmented reality; working with mentors and professionals to design, market, code, and understand game development. They brought their product to market by combining augmented reality on a wearable slap band.
Through their work, the team proved that kids can innovate just as well as adults. In 2018, they presented their product at the Chicago Toy Fair, and went on to make history as the first minors to represent on the floor of the NewYork International Toy Fair, presenting to buyers from Hasbro, Apple, Amazon, Nintendo, and other Fortune 500 companies. Wrist World bands are now sold around the world through their website, Amazon, Walmart.com, and Etsy.
Seeking a way to carve an even larger niche in their industry, the team landed a licensing contract with virtual Japanese pop star Hatsune Miku. The partnership led to their nomination for an international licensing award. Their local sales break came through a distribution deal with On-Cue, a state-wide Oklahoma retailer.
